Once upon a time, a Regional Bell Operating Company and an Asian rice cooperative decided to have a competitive boat race. Both teams practiced hard and long to reach their peak performance and on the big day, both felt they were as ready as they could ever be. The rice farmers won by a mile. Afterwards, the RBOC team, discouraged by the loss, had to combat sagging morale so corporate management decided the reason for the humiliating defeat had to be found. A continuing "measurable improvement" team was set up to investigate the problem and to recommend appropriate corrective action. They concluded the problem was: The Asians had eight people rowing and one person steering. The RBOC's team had one person rowing and eight steering. The RBOC team promptly hired a consulting firm to do a study and find a solution. After some months and millions of dollars, the consulting firm concluded that too many people were steering and not enough rowing. To prevent a future loss, the team's management structure was revised to four steering managers, three area steering managers, and one staff steering manager. An incentive program was initiated to improve the rower's performance. "In order to get him to work harder, we must give him empowerment and enrichment" said the corporate managers. The next race, the RBOC team lost by two miles. Humiliated, the RBOC laid off the rower for poor performance, sold all the paddles, canceled all capital investment for new equipment, halted development of a new canoe, gave a high performance award to the consulting firm, and distributed the money saved by the program reduction as bonuses to the senior executives.