BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to sample a new discount item - Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo winery of Modesto, CA, to produce the spirits at an affordable price; in the $6 - $8 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine in their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, RI. "There is wine in a box that people are willing to buy," she said. "The right name is important." The top 15 suggested names for Wal-Mart wine: 15) Box o'Grapes 14) Chateau Traileur Doublewide 13) White Trashfindel 12) Big Red Gulp 11) Grape Expectations 10) Domaine Wal-Mart "Merde du Pays" 9) NASCAbernet 8) Chef Boyardeux 7) Peanut Noir 6) Blue Light Special Nun 5) Chateau des Moines 4) Martha Stewart's Sour Grapes 3) I Can't Believe It's Not Vinegar! 2) World Championship Wriesling and the number 1 name for Wal-Mart wine: 1) Nasti Spumanti